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​Tudor Griffiths makes a pledge to farmers with unusual DAF concrete mixer.

A family-owned Shropshire business has unveiled a unique new vehicle in a pledge of solidarity with local dairy farmers. Tudor Griffiths Group, in Wood Lane, Ellesmere, has invested in a new concrete truck that has been especially sign-written to resemble the markings on a Holstein Friesian cow.

Tudor Griffiths Group is one of the largest privately-owned ready mixed concrete suppliers in the UK and works across the English/Welsh border in Shropshire, Cheshire, Worcestershire and mid and north Wales. Managing Director Tudor Griffiths said: "We have been in business for over 140 years and we are based in the heart of rural north Shropshire, with many of our customers involved in the dairy farming industry. I felt it was important that we made a very visible gesture of our support for the agricultural sector in these tough times, and I'm sure our new-look truck will be the perfect way to draw attention to the plight of our country's farmers.


"Our company employs more than 250 people in mainly rural areas, and so we have a lot in common with agricultural businesses. We also understand the trials and tribulations of running a company in today's difficult financial climate in such a rural environment.

"It's a great opportunity to assure our farming neighbours of our steadfast support and show our appreciation of their dedication and commitment to their industry."

The truck was supplied by Greenhous DAF, in Shrewsbury, and truck sales executive Colin Moore said they were very pleased to be involved. "We are delighted to be working with Tudor Griffiths Group on such a high profile and worthwhile campaign. It's great to see a local business showing its strong support for the farming industry."

Pictured is the 'camooflaged' truck with a herd of Holstein Friesians.